Skip to services
Stay ObservantBrian Rodriguez / Independent designer

A creative partner for your next chapter

Good design.
Built around
your business.

You know your business. I help people see what makes it worth choosing—with a clearer brand, a better website, or a product that stands out.

Find the right service

No design brief needed. Let’s start with what you want to achieve.

54 Hundred identity on a lush green palm background Brand identity / 54 Hundred Years of design
experience Boca Paila illustrated posters hanging on a wall above a dining table Illustration / Boca Paila RGuide’s map and travel guide website Design & development / RGuide

Independent perspective. Broad experience.

Big-brand experience.
A personal approach.

I’m Brian, the designer behind Stay Observant. I bring 18+ years of experience across digital products, brands, and physical design. You work directly with me, from the first conversation to the details that make the work feel right.

Explore my experience
Selected client and agency logos including P&G, Gillette, Hasbro, Timberland, Chobani, 3M, Chick-fil-A, Heineken, and Morgans Hotel Group

What I can help with

Start with what
your business needs.

One focused project or a few connected pieces. We’ll choose the right mix for your goals.

01Branding & packaging

Look like you mean business.

Give people a clear, consistent way to recognize you. From a new logo to the packaging on a shelf, I help your business look and feel like itself.

A good fit ifYou’re launching, refreshing your look, or bringing a new product to market.

What we can create

  • Logos, colors, and typography
  • Packaging concepts and design
  • Brand guidelines and everyday templates
54 Hundred brand identity with its custom monogram and typography

See it in practice

54 Hundred

View case study

A visual identity for a Miami media studio.

Also explore: Chobani packaging

02Websites & apps

Make the next step feel obvious.

Help people understand what you offer and find what they need. I plan, design, and build websites and digital products around the people using them.

A good fit ifYour website feels confusing, your product is hard to use, or you’re starting with an idea.

What we can create

  • Website structure and page design
  • Interactive previews to try before building
  • Website development or developer handoff
RGuide travel website with an interactive map and guides on a desktop screen

See it in practice

RGuide

View case study

A travel platform, designed and built from the ground up.

Also explore: SideStreat app design

03Products & retail displays

Make an impression in the real world.

Turn an idea into something people can see, touch, and use. I develop physical products and store displays that connect your brand with everyday experiences.

A good fit ifYou need to explore a product idea, present it clearly, or stand out in a store.

What we can create

  • Concept sketches and product directions
  • 3D models, materials, and realistic visuals
  • Prototypes and production handoff support
3M Command retail display designed to organize products and explain their uses at Home Depot

See it in practice

3M at Home Depot

View case study

A display system that helps shoppers find the right product.

Also explore: Chick-fil-A interactive concepts

04Illustration & campaigns

Give people something to remember.

Create a visual voice that belongs to your brand. Custom artwork and campaign graphics help tell your story across screens, print, packaging, and spaces.

A good fit ifYou have a launch, a story, or a campaign that needs its own distinct look.

What we can create

  • Custom illustration and artwork
  • Campaign visuals for print and digital
  • Icons, storyboards, and supporting graphics
Custom Boca Paila album illustration shown on a vinyl sleeve and record

See it in practice

Boca Paila

View case study

An illustrated world across a band’s identity and releases.

Also explore: Estrella Damm campaign

How we’ll work together

A clear plan.
No guesswork.

You don’t need to speak design. You’ll know what we’re making, why it matters, and what happens next.

  1. Tell me what you’re working on.

    Share your business, what you want to improve, and any timing or budget you have in mind. A few sentences is enough.

  2. Get a clear plan and quote.

    We’ll agree on what you need, what you’ll receive, the schedule, and the cost before the design work begins.

  3. Shape it together. Put it to work.

    I’ll develop the work, walk you through the decisions, and refine it with your feedback before the agreed handoff or launch.

How much will my project cost?

It depends on what we’re making, how much is involved, and the timing. Send a short outline and any budget range you have in mind. I’ll put together a quote with a clear scope before we start.

What if I only need one thing?

That’s a good place to start. A packaging update, a set of illustrations, or a single website can be a focused project. We’ll agree on the work that’s useful to you.

Can you work with my existing brand or team?

Yes. I can build on your existing brand guidelines and collaborate with your marketing team, developers, or production partners. We’ll establish who handles what at the start.

Your next chapter starts with a conversation

Let’s make
your next move.

Tell me a little about your business, what you have in mind, and when you’d like to get started.

A few details is enough. Send a message here and I’ll reply by email.

stayobservant@gmail.com

Start a conversation

What do you
have in mind?

A few details is enough. I’ll reply by email.

What can I help with?

Choose any that fit. It’s OK if you’re still figuring it out.

Straight to Brian.
No mailing lists.