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Chobani

A packaging exploration for Chobani that extends the brand into indulgent Greek yogurt and whole-milk concepts.

  • Packaging
  • Art Direction
  • Graphic Design
Role

Packaging Designer

Tools

Visual Research · Sketching · Packaging Mockups · Graphic Design

Deliverables

Moodboards · Design options · Packaging system · Final mockups

Project Summary

This project explores two Chobani packaging directions: an indulgent Greek yogurt line and a whole-milk concept. The work starts with mood and category research, moves into sketch-based packaging studies, and then tests how premium ingredients, transparency, and dairy-category cues can become clearer shelf-ready systems.

Project Timeline

  • Chobani Indulgence
    Build a premium visual language through Mediterranean cues, dessert ingredients, color studies, and mockup iterations.
  • Whole Milk Strategy
    Study category references, competitor positioning, structural details, and final package directions for a health-minded whole-milk line.

Chobani Indulgence

The indulgence direction begins with atmosphere. Mediterranean light, ceramic patterning, polished tableware, cherries, chocolate, and soft metallic finishes create a visual world that feels elevated without losing warmth or appetite appeal.

Mediterranean Soul visual direction board for Chobani packaging Deliciously Elegant moodboard with fruit, chocolate, ceramics, and cream Ingredient and material palette with cherries, metal finishes, and soft color labels Premium retail and tableware references for the Chobani indulgence direction

Indulgence Design Options

The next studies translate the moodboards into packaging structure and label systems. These slides compare how ingredient photography, flavor color, dark chocolate panels, and Chobani’s existing cup silhouette can work together as a richer product family.

Indulgence packaging design option sketches with flavor and material references Indulgence packaging design option sketches with alternative color and ingredient cues Indulgence packaging design option sketches refining the Chobani cup concept

Indulgence Package Direction

The selected concept becomes a Chobani Delights system. The design pairs cream-colored space with dark chocolate fields, flavor-colored interiors, ingredient closeups, and a gold top band so the package reads as a more indulgent extension of the core yogurt line.

Chobani Delights cherry and dark chocolate package mockup in white direction Chobani Delights cherry and dark chocolate package mockup in dark direction Chobani Delights mint and dark chocolate package mockup in white direction Chobani Delights mint and dark chocolate package mockup in dark direction Chobani Delights banana and dark chocolate package mockup in white direction Chobani Delights banana and dark chocolate package mockup in dark direction Before and after comparison of standard Chobani packaging and the indulgence concept

Whole Milk Strategy

The whole-milk pillar shifts the design language toward nostalgia, tactility, and wholesome dairy cues. Category research and competitor mapping define where Chobani can feel familiar, premium, and health-minded on shelf.

Whole Milk strategy slide defining nostalgia, tactility, warmth, and flavor cues Classic milk jug, milk bottle, and dairy advertising references Competitor graph positioning Chobani against mainstream, niche, health, and dessert products

Whole Milk Design Considerations

This phase studies the practical decisions behind the package system: visibility, wrap coverage, lid treatment, cup geometry, quality seals, and icon language. The process compares several routes before narrowing toward a system that balances transparency with recognizable Chobani branding.

Whole milk packaging design considerations with clear vessels, frozen desserts, bottles, and wrap labels Whole milk packaging sketches comparing half sleeve wrap and full clear wrap options Whole milk lid references including plastic lids, jar lids, and clear lids Whole milk lid sketches comparing clear reusable lid and chobani-inspired cap options Whole milk structural references for layered yogurt cups and small batch packaging Whole milk cup form sketches exploring shape, proportion, and bowl geometry Whole milk quality seal and stamp references for package credibility cues Whole milk icon studies with cow, bottle, jar, and stamp variations Whole milk package direction comparison for transparent, color block, and photography-led systems

Whole Milk Package Options

The final slides test shelf-facing package options. Transparent cups, photography panels, color-coded lids, and whole-milk seals are arranged into variations that keep the product visible while giving the system enough graphic distinction to feel ownable.

Whole milk package option one and option two with transparent cup and fruit photography Whole milk package option one and option two with lid and side label variations Whole milk final Chobani Greek Yogurt package concept with mango and passionfruit flavor system