Overview
SideStreat connects food lovers through authentic street food reviews, curated stall guides, and community-driven discovery.
Goals
- Help users find underrated stalls quickly
- Encourage trustworthy reviews with photos and context
- Make exploring new areas feel fun and safe
Process and Visual Direction
A concise walk through the project from concept to final presentation.
Concept
Research and Strategy
Early framing around market opportunity, user journey, and audience positioning.
Brand System
Visual identity, typography, iconography, and art direction.
UX Foundation
Wireframes defining the core experience path.
Product Experience
High-fidelity screens across onboarding, discovery, reviews, and profile.
Final Presentation
Hero visuals used for portfolio and case study presentation.
