← Selected work Case study / Designer

Branding

Spirits & Beverage

Selected design work for Heineken, Rémy Martin, and Rutte, each shaped around how the brand meets people.

  • Branding
  • Retail
  • Advertising
Spirits & Beverage
Role

Designer

Deliverables

Retail concept · Serving ritual · Advertising

Heineken

For Heineken, the design problem was physical presence. This bar concept turns the brand’s Formula 1 partnership into a large, legible gesture while keeping the counter itself open and usable.

Heineken Formula 1 bar arch concept

Rémy Martin

The Rémy Martin serving ritual considers the moment a drink is presented. Materials, placement, and the form of the tray give the objects a deliberate order without making the experience feel overly formal.

Rémy Martin serving ritual display concept

Rutte

For Rutte, the advertisement brings attention to the distinctive Celery Gin. The bottle stays central while the ingredient becomes part of the atmosphere around it.

Rutte Celery Gin advertising artwork

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